Dentyne Field?

Apparently the CEO of the Tribune Company is thinking of selling the naming rights to Wrigley Field.

What a boneheaded move. It would be colossally stupid for any company to buy those rights. Cubs fans - and a lot of baseball fans in general - would hate you for it.

So in an attempt to market yourself, you'd actually hurt your marketing and PR. Talk about "perversity in Chicago..."

One exception: I think The Wrigley Company could get away with it. :-)